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Press Release

Department of Health and Human Services Promotes Quitting Tobacco with Contest: Dear Me New Hampshire
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Public Information Office
(603) 271-9388

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Tobacco Prevention and Control Program
Publish Date:
January 13, 2015

Concord, NH — The NH Department of Health and Human Services (DHHS) Division of Public Health Services (DPHS) is launching a contest with the hard-hitting media campaign Dear Me New Hampshire. The contest is being promoted in order to motivate New Hampshire residents to quit tobacco. The campaign’s call to action, "No one can make me quit, but me," was born out of conversations with New Hampshire residents wanting to quit smoking or using other tobacco products. The contest asks residents, "If you wrote a letter to yourself about quitting, what would it say?" Those who see or hear the statewide campaign will be encouraged to write a letter to themselves with their personal reasons to quit tobacco and have a chance to enter the contest by filming their own Dear Me video; submitters can compete to be in a Dear Me New Hampshire ad featuring their own personal story about wanting to quit tobacco.

"Encouraging people to think about the reasons they have for quitting tobacco is a positive motivational force to get them to attempt to quit," said Dr. Jos" Montero, Director of Public Health at DPHS. "And that is what the Dear Me New Hampshire campaign is asking people to do. The Department currently offers free tobacco treatment counseling and nicotine replacement patches to residents who call 1-800-QUIT-NOW and qualify."

While entering the contest, residents can watch inspiring recordings of people reading their Dear Me letters, read compelling letters, support other people who are trying to quit and join the Facebook page, Dear Me New Hampshire. Residents can enter the contest, view contest details and share Dear Me letters at the NH Tobacco Helpline's website, www.TryToStopNH.org. The Helpline provides no-cost counseling and encouragement for quitting tobacco use to all New Hampshire residents. According to the 2013 Behavioral Risk Factor Surveillance System Survey, 60% of New Hampshire adults who smoke report wanting to quit.

Contest information can be found at www.trytostopnh.org/dear-me/. For information or free help quitting and nicotine patches, call the NH Tobacco Helpline at 1-800-QUIT-NOW (1-800-784-8669) or visit www.TryToStopNH.org. For more information about the New Hampshire Division of Public Health Services or the Tobacco Prevention and Control Program visit www.dhhs.nh.gov.

 
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New Hampshire Department of Health and Human Services
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