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Press Release

New Hampshire Launches Underage Drinking Prevention Video
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Bureau of Drug and Alcohol Services
Publish Date:
May 1, 2014

Concord – The New Hampshire Department of Health and Human Services (DHHS) Bureau of Drug and Alcohol Services (BDAS) is announcing the launch of a new underage drinking prevention video. The video is a new tool to help raise awareness about underage drinking and to help in prevention efforts.

“It is incredibly disturbing to see statistics that show New Hampshire ranked second in the nation for alcohol use in the past month among 12 – 20 year olds,” said DHHS Commissioner Nick Toumpas. “It’s our hope that this video provides the opportunity for all of us – parents, caregivers and communities to come together and address an issue that has significant health consequences on our youth.”

The New Hampshire produced video stresses the importance of talking with kids about the dangers associated with underage drinking. Studies have shown that kids who learn about the risks of alcohol from their parents or other adults in their lives are up to 50% less likely to use alcohol than those who do not.

“Prevention of underage drinking is one of our priorities in the work we do with our regional partners,” said BDAS Director Joe Harding. “We want this video to be what helps get the conversation started among parents, caregivers and youth as the consequences of not addressing this issue are too high.”

The video is being released in advance of prom and graduation season as these milestone events have been seen in recent years as a drinking rite of passage for some youth. The video stresses the importance of starting a conversation with youth about the hazards of drinking, and reminds everyone that this conversation should be an ongoing dialogue.

BDAS’ federal prevention partner - SAMSHA (Substance Abuse and Mental Health Services Administration) provided a grant to produce the video.

To access the video go to Adobe Flash Symbol For additional resources on talking to youth about starting the conversation visit

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New Hampshire Department of Health and Human Services
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